Challenge Brief

We believe great brands interact deeply with culture. As a result, we often begin many of our projects with cultural analyses to understand big cultural movements or shifts within a space. For example we might ask, "how has people's relationship with money changed over the last decade?" Or on a smaller scale, "What are modern attitudes towards craft and craftsmanship?"

What is required from you?

Typically the answers will be delivered in presentations that use:
1. Any existing syndicated research that can be discovered around a topic
2. Mentor brands, mentor companies, mentor examples to illustrate key concepts
3. A framework or frameworks that help people quickly understand the landscape of the area in question and the shifts that are taking place.

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