The Guardian strives to educate, inform, inspire, enable, and entertain our audiences. Our Membership Programme is one way to support our independent journalism. The job of our UX designers in this role is to expand our member base.
The Guardian strives to educate, inform, inspire, enable, and entertain our audiences. Our Membership Programme is one way to support our independent journalism.
The job of our UX designers in this role is to expand our member base.
Part 1: The Guardian has a membership scheme. Identify 3 organisations that compete within the same membership space. Provide your rationale for choosing these three. Part 2: Pick one of your identified organisations. What could the Guardian learn from their approach to memberships? From a UX perspective, outline the steps you would take in addressing this solution, finding support for this approach, and assessing its impact.
The Guardian has a membership scheme. Identify 3 organisations that compete within the same membership space.
Provide your rationale for choosing these three.
Pick one of your identified organisations.
What could the Guardian learn from their approach to memberships?
From a UX perspective, outline the steps you would take in addressing this solution, finding support for this approach, and assessing its impact.
Hi. In the resources it says you expect to see a test plan as to how I would assess the approach, above however above it suggests more what approach and which methods would I use to assess the situation and impact of any work I did? Are you expecting to see an approach with the methods I would use and why, or a UX test plan with tasks etc as to how I would test the work we did? Or both? Many thanks
2 weeks, 1 day ago
@Kathryn, thanks for asking.
The challenge asks to outline the steps you would take to address a solution and assess the impact. In order to assess the impact, you would have to start with a hypothesis and plan to test that hypothesis. Your answer should include both your approach and methods (including your rationale) and a plan to test your approach.
Hope this helps.
2 weeks, 1 day ago
Hello. I just wanted to let you know that a contract role was offered to me yesterday which means for the moment I will not be able to continue with this task. On top of this mainly my little girl being sick I simply could not meet the deadline this morning, so I am withdrawing my application. It was such an interesting task...I had been looking at different models of membership within online magazines papers including absolute pay wall e.g. The Times, Device Specific Paywalls, Content Restriction Pay walls...I had also been looking at papers written on the success of the NY Times and Wall Street Journal, both of whom seem to have had the most success. Interestingly, I was also looking at how charities promoted their membership packages...essentially, The Guardian is asking more for support to continue to provide quality journalism, so I thought given a lot of people donate towards charities it was interesting to see how they encouraged this. Maybe use a model from another industry and apply it yourselves. Good luck finding your candidate, be great to work with you in the future, many thanks
1 week, 6 days ago
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About the team:
User experience is a fundamental at The Guardian. Our team sits alongside product and engineering as one of three core functions of our well established digital team. We work in focussed, agile delivery teams comprising product managers, developers, designers and data specialists as well as editorial and commercial to explore problems, develop hypotheses, test, measure and iterate solutions across our web, mobile, email, social and other platforms.What we do:
User centred discovery and design helps us shape and develop the thinking of product teams to ensure the best possible outcome for our audience and our business. Our User Experience Designers work closely alongside our User Experience Researchers and are involved in all stages of the product design process. We take ownership for user experience design and push for best practice where practicable but problem solving, teamwork and great ideas are sometimes more important than highly polished deliverables.What we are looking for:
You’ll already have gained solid UX and UCD skills and experience across multiple platforms and will be ready to take the next step. You’ll be able to tell a great user story and clearly articulate the rationale for your work. We will expect you to be able to demonstrate a strong understanding of how to balance commercial and editorial requirements with user needs. You’ll work closely with a Senior User Experience Designer and the rest of our team to develop further.Our culture:
Our mission is to “promote and sustain liberal journalism in perpetuity” and our values are honesty, integrity, courage, fairness and a sense of duty to the reader and the community.
Everyone on our team is hungry to learn and grow and is encouraged to develop their skills and knowledge. You’ll fit right in if you have the same desire to be your best and to use that to help The Guardian be the best we can for our audience. If you want to help us re-imagine journalism, read on.YOUR ROLE
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