Revenue Analyst
Latam Airlines Group

Santiago, Chile    Job

Challenge Brief

According to the National Tourism Department’s latest release, AAA inhabitants' willingness to discover the richness and culture of BBB city has had an exponential growth over the past few years. The AAA – BBB’s LATAM flight, however, has not been able to increase its load factors that have stayed low at a 60% for the Economy cabin, where tourists travel the most. It seems that the market has been growing but people are deciding to travel with other airlines rather than LATAM.

What should the applicant resolve?

What do you think about this solution? Do you agree with the statement? What would be the short/long term impacts of deploying this procedure? Do you propose any alternatives?

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