Account Planner
Concrete
Sydney, Australia Internship
-
1 applicant
|
Category: Aviation
Hiring Manager
Tom
Founder
at Concrete
Challenge Brief
How can we get women (LDA - 30 years) in Asia (esp. India and China) to try Canadian Club.
What is required from you?
- Come up with a broad cultural insights we should be aware of in both China and India when thinking about marketing a rye whiskey to women - Specific customer insights about Legal Drinking Age women we should, could leverage. All research should be evidence-based, so provide sources.
Deliverables:
- Behaviour Analysis
- Trend Analysis
- Customer Analysis
Duration & Format:
3 days
Presentation File
English
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